The Franky Journal · Buying with confidence
Moissanite vs diamond
Moissanite is a diamond simulant, not a diamond. It can be a strong choice, but the materials should never be blurred together.
Separate identity from appearance
Both can deliver strong brightness, but they are different materials with different optical behavior.
Decide the priority
If scale, visual effect or budget is the priority, say that clearly. If diamond origin or grading is the priority, say that too.
Keep the invoice precise
The selected material should be named consistently in the quote, approval and final product record.
Make it personal
Look, material or budget first?
Bring visual references, but name the material separately. A photograph can help explain a silhouette or setting; it cannot prove that a stone is diamond or moissanite. Ask to compare the disclosed options before approving a custom quote.
Explore the collectionTake this to the counter
- Separate identity from appearance
- Decide the priority
- Keep the invoice precise
Use this guide as a starting point. The product page or custom quote is where you confirm the material, size, stone, availability and price of your piece.
GIA guide to simulants, moissanite and lab-grown diamonds