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The Franky Journal · Buying with confidence

How custom jewelry is made

A strong custom process is a sequence of decisions and approvals. The reference starts the conversation; it is not the final specification.

01

Define the brief

Piece type, dimensions, metal, color, stones, budget, deadline context and a clear reference.

02

Resolve what the image cannot tell you

A screenshot rarely proves scale, weight, construction or stone details. Those choices need to be written down.

03

Approve before production

Confirm the final design, quoted scope and any visual proof the team provides before treating the piece as locked.

Make it personal

What are you approving at each step?

A reference starts the conversation. Before production, ask the team which design views, dimensions and material decisions require your approval. Confirm the actual sequence, timing and payment terms for your project rather than treating a general guide as a promise.

Explore the collection

Take this to the counter

  • Define the brief
  • Resolve what the image cannot tell you
  • Approve before production

Use this guide as a starting point. The product page or custom quote is where you confirm the material, size, stone, availability and price of your piece.

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