The Franky Journal · Buying with confidence
10K vs 14K vs 18K gold
Karat describes the proportion of gold in an alloy. The right choice depends on color, wear, design and budget — not a universal winner.
Compare the actual alloy
10K, 14K and 18K indicate different gold proportions. Color and behavior also depend on the other metals in the alloy.
Match the piece to real wear
A daily chain and an occasional statement piece live different lives. Explain how and how often you plan to wear it.
Read the product record
Do not infer karat or solid-gold construction from color. The exact product or custom quote must state it.
Make it personal
What exactly are you comparing?
Two pieces with the same color may have different compositions, construction and weight. Keep the design and dimensions comparable, then ask for a quote that names the metal rather than assuming the higher price explains the difference.
Explore the collectionTake this to the counter
- Compare the actual alloy
- Match the piece to real wear
- Read the product record
Use this guide as a starting point. The product page or custom quote is where you confirm the material, size, stone, availability and price of your piece.
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